电商运营｜业绩目标分解及运营工作规划示例

电商平台除了店铺DSR（描述、服务、物流）三项直接可见的评分之外，还有针对商品的销量数据、用户评价、收藏量、加购量这些维度的评估体系，品牌全新启动电商运营，集中资源先做起一个店铺比平均分配给多个平台更有利。能入驻天猫的品牌一般建议先入驻天猫，天猫基础做好后，再扩充京东、小红书等其他渠道。

In addition to the three directly visible scores of store DSR (description, service, logistics), the e-commerce platform also has an evaluation system for the dimensions of product sales data, user evaluation, collection volume, and additional purchase volume, and the brand has launched a new e-commerce operation, and it is more advantageous to concentrate resources on starting a store first than to be evenly distributed to multiple platforms. In the early stage, it is recommended to focus on Tmall first, and then expand the channel after the Tmall foundation is done.

业绩目标分解及运营工作规划示例 Examples of performance target decomposition and operational work planning

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